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Samsung Electronics Co. Ltd. WHAT IS SAMSUNG?????

on August 21, 2012

Samsung Electronics Co. Ltd. (Korean: 삼성전자, KRX: 005930, KRX: 005935,

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LSESMSN, LSESMSD) is a South Korean multinational electronics and information technology company headquartered in Suwon, South Korea.[2] It is the flagship subsidiary of the Samsung Group and has assembly plants and sales networks in 61 countries across the world, employing over 200,000 people.[3] It is the world’s largest mobile phone maker, world’s largest television manufacturer and world’s second-largest semiconductor chip maker (after Intel Corporation).

Samsung has dominated the world television market in the latter half of the 21st century’s first decade, having sold the most televisions globally from 2006 to 2010 (projections in 2010 indicated that this trend would continue). In the global LCD panel market, the company has maintained the leading sales position for eight years in a row.[4] In 2009, the company became the world’s-largest IT producer, surpassing the previous leader, Hewlett-Packard.[5] Its sales revenue in the areas of display devices (LCD and LED) and memory chips is the world’s highest.[6]

With the introduction of the Samsung Galaxy S mobile phone, the company’s smartphone lineup was first place in terms of global sales figures for 2011.[7] Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab to compete with the iPad from Apple.[8]


[edit] History

[edit] 1969 to 2000

Samsung Electric Industries was established as a subsidiary of Samsung Group in 1969[9] in Suwon, South Korea. Its early products were electronic and electrical appliances including televisions, calculators, refrigerators, air conditioners and washing machines. By 1981, the company had manufactured over 10 million black-and-white televisions.

In 1970, Samsung Group established another subsidiary, Samsung-NEC, jointly with Japan’s NEC Corporation to manufacture home appliances and audiovisual devices. In 1974, the group expanded into the semiconductor business by acquiring Korea Semiconductor, one of the first chip-making facilities in the country at the time. The acquisition of Korea Telecommunications, an electronic switching system producer, was completed at the start of the next decade in 1980.

In February 1983, Samsung’s founder, Lee Byung-chull, made an announcement later dubbed the “Tokyo declaration,” in which he declared that Samsung intended to become a DRAM (dynamic random access memory) vendor. One year later, Samsung became the third company in the world to develop a 64kb DRAM.[citation needed] In 1988, Samsung Electric Industries merged with Samsung Semiconductor & Communications to form Samsung Electronics.

In 1996, the company devised a plan to sponsor major sporting events, resulting in it becoming an official sponsor for the 1998 Winter Olympics held in Nagano, Japan. Samsung has become a brand that is frequently associated with large sporting events.[10]

[edit] 2000 to 2010

The Samsung display at the 2008 Internationale Funkausstellung in Berlin

For four consecutive years, from 2000 to 2003, Samsung posted net earnings higher than five-percent; this was at a time when 16 out of the 30 top South Korean companies ceased operating in the wake of the unprecedented crisis.[11][12]

In 2005, Samsung surpassed Japanese rival, Sony, for the first time to become the world’s twentieth-largest and most popular consumer brand, as measured by Interbrand.[13] In 2006, BusinessWeek rated Samsung in twentieth place on its list of global brands and second in the electronics industry.[14] The publication also ranked Samsung as twentieth in terms of innovation.[15]

In 2007, Samsung Electronics became the world’s second-largest mobile-phone maker, overtaking Motorola for the first time.[16] In 2009, Samsung became the world’s largest technology company, overtaking both Siemens and Hewlett-Packard, with a revenue of US$117.4 billion.[17] Furthermore, the company’s semiconductor division is the world’s largest producer of memory chips and the second largest for semiconductor manufacturing.[18] (this has been the case for DRAM and SRAM for over a decade).[citation needed]

In 2009 and 2010, the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other companies fined included Infineon Technologies, Elpida Memory and Micron Technology.[19][20][21][22][23] In December 2010, the EU granted immunity to Samsung Electronics for acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux, Chunghwa Picture Tubes and HannStar Display were implicated as result of the company’s intelligence).[24][25]

[edit] 2010 to present

Despite consistent growth, Samsung, along with its chairman Lee Kun-hee, has developed a reputation for insecurity regarding its financial stability and the potential for future crises to arise. After returning from a temporary retirement period in March 2010, Kun-hee stated that “Samsung Electronics’ future is not guaranteed because most of our flagship products will be obsolete in 10 years from now.”[26]

According to the 2011 “Top 100” brand list compiled by Millward Brown, a British brand consultancy firm, Samsung ranked at 67th position and was one of the world’s most valuable brands,[27] with a period of significant growth during the 2009–2010 period (the corporation’s brand value, estimated to be as much as US$1.1 billion, grew by 80 percent during this time).

In the “World’s Most Reputable Companies” 2011 list, published by the Reputation Institute, Samsung Electronics was placed at 22nd,[28] consistent with the previous year (a significant advancement occurred between 2009 and 2010 when the company leaped from 75th position[29]). The company was also ranked 11th in the “50 Most Innovative Companies 2010” list put out by BusinessWeek, a five-notch increase from the previous year’s 16th.

Samsung has emphasized innovation in its management strategy since the early 2000s and it again highlighted innovation as part of core strategies when it announced the Vision 2020 in which the company set an ambitious goal of reaching $400 billion in annual revenues within ten years. In order to cement its leadership in the areas of memory chip and television production, the company has invested aggressively in research and development. The company has 24 research-and-developement centers around the world.

In April 2011, Samsung Electronics sold its HDD commercial operations to Seagate Technology for approximately US$1.4 billion. The payment was composed of 45.2 million Seagate shares (9.6 percent of shares), worth US$687.5 million, and a cash sum for the remainder.[30]

In the first quarter of 2012, the company became the highest-selling mobile phone company when it overtook Nokia, selling 93.5 million units compared to Nokia’s 82.7 million units. Samsung also became the largest smartphone vendor as a result of strong sales of its Galaxy SII and Galaxy Note devices.[31]

[edit] Operations

Samsung Group headquarters at Samsung Town, Seoul.

  This section needs additional citations for verification. (February 2010)

The company focuses on four areas: digital media, semiconductor, telecommunication network, and LCD digital appliances.[32]

The digital-media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players, MP3 players and digital camcorders; and home appliances as refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners.

The semiconductor-business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; mobile application processors; mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/BD/HD-DVD Player SOC and multi-chip package (MCP); and storage devices such as optical disc drives and formerly hard disk drives.

The telecommunication-network-business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent terminals (MITs); and satellite receivers.

The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels for laptops, desktop monitors, and televisions.

Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers and more.

[edit] Products

[edit] Semiconductors


Samsung Electronics has been the world’s-largest memory chip maker since 1993. In 2009 it started mass-producing 30 nm-class NAND flash memories.[33] It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes, both of which were the first time in the world.[34]

According to market-research firm Gartner, during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, “Samsung cemented its leading position by taking a 35-percent market share. All the other suppliers had minimal change in their shares.” The company took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said Gartner.[35]

Another hitherto not-well-publicized area where the company had significant business in for years is the foundry segment. It had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth.[36]

Market researcher IC Insights has predicted that Samsung will become the world’s-biggest semiconductor chip supplier by 2014 when it surpasses Intel. For the ten-year period from 1999 to 2009, Samsung compound annual growth rate (or CAGR) has been 13.5 percent, compared with that for Intel paltry 3.4 percent.[37][38]

[edit] LCD and LED panels

The Samsung Galaxy S II, which incorporates a Super AMOLED Plus screen

See also: OLED Display: Samsung applications

By 2004 Samsung was the world’s-largest manufacturer of OLEDs, with a 40 percent market share worldwide,[39] and as of 2010 has a 98% share of the global AMOLED market.[40] The company is leading the world OLED industry, generating $100.2 million out of the total $475 million revenues in the global OLED market in 2006.[41] As of 2006, it held more than 600 American patents and more than 2,800 international patents, making it the largest owner of AMOLED technology patents.[41]

Samsung’s latest AMOLED smartphones use its Super AMOLED trademark, with the Samsung Wave S8500 and Samsung i9000 Galaxy S being launched in June 2010. In January 2011, it announced its Super AMOLED Plus displays[42] – which offer several advances over the older Super AMOLED displays – real stripe matrix (50 percent more sub pixels), thinner form factor, brighter image and an 18 percent reduction in energy consumption.

In October 2007, Samsung introducing a ten-millimeter thick, 40-inch LCD television panel, followed in October 2008 by the world’s first 7.9-mm panel.[43] Samsung is leading the industry by developing panels for 24-inch LCD monitors (3.5 mm) and 12.1-inch laptops (1.64 mm).[44] In 2009, Samsung succeeded in developing a panel for forty-inch LED televisions, with a thickness of 3.9 millimeters (0.15 inch). Dubbed the “Needle Slim”, the panel is as thick (or thin) as two coins put together. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1.97 inches).

While reducing the thickness substantially, the company could maintain the performance as before, including full HD resolution, 120 Hz refresh rate, and 5000:1 contrast ratio.[45]

[edit] Televisions

  This section appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (December 2010)

In 2009, Samsung sold around 31 million flat-panel televisions, enabling to maintain the world’s largest market share for a fourth consecutive year.[46] In early 2010, the company had set the year’s sales goal at 39 million units (including 10 million LED televisions).[47]

In March 2009, Samsung launched the “Finger-Slim” super-slim LED television. In 2009, the product sold around two million units.[48]

The company has led the flat-panel television market for the past five years with the 2006 introduction of its “Bordeaux” line, followed by the 2007 Bordeaux model, the 2008 “Crystal Rose” line, and the “Finger-Slim” in 2009.[49] The company retained the leading position by successfully selling more than 1 million 3D televisions as of August 2010.[50]

[edit] 3D televisions

Samsung launched its first full HD 3D LED television March 2010.[51] Samsung had showcased the product at the 2010 International Consumer Electronics Show (CES 2010) held in Las Vegas.[52]

Samsung sold more than one million 3D televisions within six months of its launch. This is the figure close to what many market researchers forecast for the year’s worldwide 3D television sales (1.23 million units).[53] It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. With the launch of 3D Home Theater, Samsung became the first company in the industry to have the full line of 3D offerings, including 3D television, 3D Blu-ray play, 3D content, and 3D glasses.[54]

[edit] Smart televisions

In 2007, Samsung introduced the Internet TV, enabling the viewer to receive information from the Internet while at the same time watching conventional television programming. Samsung later developed “Smart LED TV”, (now renamed to “Samsung Smart TV[55]) which additionally supports downloaded apps. In 2008, the company launched the Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, it started marketing the 3D television while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of applications from its Samsung Apps store, in addition to existing services such as news, weather, stock market, YouTube videos, and movies.[56]

Samsung Apps offers for-fee premium services in a few countries including Korea and the United States. The services will be custom-tailored for each region. Samsung plans to offer family-oriented applications such as health care programs and digital picture frames as well as games.

[edit] Mobile phones

The Galaxy S III (left) and the Galaxy Nexus

Samsung’s flagship mobile handset line is the Samsung Galaxy S, which many consider a direct competitor of the Apple iPhone.[57] It was initially launched in Singapore, Malaysia and South Korea in June 2010,[58][59][60] followed by the United States in July. It sold more than one million units within the first 45 days on sale in the United States.[61]

The company’s I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services.[62]

While many other handset makers tend to focus on supporting one (or at most two) operating system, Samsung has kept supporting a wide range of operating systems in the market. Although the Galaxy S adopts Google Android as the primary operating system, it also supports other competing operating systems such as Symbian, Microsoft Windows Phone, Linux-based LiMo, and Samsung’s proprietary Bada.[63]

Samsung sold 235 million mobile handsets in the year 2009.[64] At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in shipped phones, giving it a global marketshare of 22 percent, trailing Nokia by 12 percent.[65] Overall, the company sold 280 million mobile phones in 2010, corresponding to a market share of 20.2 percent.[66] Partially owing to strong sales of the Samsung Galaxy range of smartphones, the company overtook Apple in worldwide smartphone sales during the third quarter 2011, with a total market share of 23.8 percent, compared to Apple’s 14.6-percent share.[67] Samsung became the world’s largest cellphone maker in 2012, with the sales of 45 million smart phones in the first quarter.[68]

[edit] Other

The Samsung GX-10 digital SLR camera

Samsung produces a wide range of printers for both consumers and business use, including mono-laser printers, color laser printers, multifunction printers, and enterprise-use high-speed digital multifunction printer models.

In 2010, the company introduced a number of energy efficient products, including the premium laptop R580, netbook N210, the world’s-smallest mono-laser printer ML-1660, and color laser multifunction printer CLX-3185.

Samsung has introduced several models of digital cameras and camcorders including the WB550 (premium camera), ST550 (the dual-LCD-mounted camera), and the HMX-H106 (64GB SSD-mounted full HD camcorder). In 2009, the company took the third place in the compact camera segment. Since then, the company has focused more on high-priced items. In 2010, the company launched the NX10, the next-generation interchangeable lens camera, thereby commencing the race toward the new category of camera market.

In the area of storage media, in 2009 Samsung achieved a ten percent world market share, driven by the introduction of a new hard disk drive capable of storing 250Gb per 2.5-inch disk.[69] In 2010, the company started marketing the 320Gb-per-disk HDD, the largest in the industry. In addition, it was focusing more on selling external hard disk drives. Following financial losses, the hard disk division was sold to Seagate in 2011.

In the MP3 player segment, Samsung has launched products including the M1, the premium MP3 player model, and the world’s-smallest DivX MP3 player R1.[70]

[edit] Management and board of directors

In December 2010, Samsung switched its management system from the single CEO system of last year under Choi Gee-Sung, to a two-person management team with Choi Gee-Sung, CEO and Vice President, and Lee Jae-Yong, Chief Operating Operator and President.In June 2012, Samsung appointed Kwon Oh-hyun as the new CEO of the company.[71]The team was credited as being younger both in age and in outlook, and in keeping with the new focus on youthfulness in spirit, some executives have even dyed their hair black.[72] Samsung also reorganized its overseas marketing bases in line with changes in the market, including a combined Britain/Continental Europe regional subsidiary, and a combined China/Taiwan regional subsidiary.

The company added a new digital imaging business division in 2010, and now consists of eight divisions, including the existing display, IT solutions, consumer electronics, wireless, networking, semiconductor, and LCD divisions.

It also reorganized its business organization to strengthen business synergies, by merging its Digital Air Solutions Team and Samsung Electronics Gwangju (consumer electronics and air conditioners, merged in 2010) under the consumer electronics business division. The Set Top Boxes business was merged with the Visual Display Business Division.

The company’s December 2010 reorganization was as follows: Among the eight divisions, the network division and the digital imaging division experienced new appointments, while the remaining divisions were maintained in accordance with their strong results.

  • Chief Executive Officer, Vice Chairman: Choi Gee-Sung
  • Chief Financial Officer: President Yoon Ju-hwa
  • Chief Operating Officer, President: Lee Jae-Yong

The following are the names of board of directors members:[73]

Gee-Sung Choi Vice Chairman, President and Chief Executive Officer
Ju-Hwa Yoon Chief Financial Officer
Dong-Min Yoon Independent Director (Attorney at Law, Kim & Chang)
Chae-Woong Lee Independent Director (Professor of Economics, Sungkyunkwan University)
In-Ho Lee Independent Director (Advisor, Shinhan Bank)
Oh-Soo Park Independent Director (Professor of Business Administration, Seoul National University)

[edit] Market share


world market share

Leading competitor

Market share



DRAM 40.4% SK Hynix 19.8% Q3 2010 [74]
NAND flash 40.4% Toshiba 33.1% Q2 2010 [75]
Large-size LCD panels
26.0% LG Display 25.9% Q3 2010 [76]
Active-matrix OLEDs 97% LG Display 1~3% 2010 [77]
Lithium-ion batteries 18.7% Sanyo 19.4% Q1 2010 [78]
LCD monitors 18.0% Dell 12.8% 2009 [79]
Hard-disk drives 9% Western Digital 31.3% Q1 2010 [80]
17.2% LG Electronics 14.8% Q3 2009 [81]
Mobile phones 25% Nokia 23% Q1 2012 [82]
Digital cameras 11.8% Sony 17.4% 2010 [83]
Application processors 12% Texas Instruments 17% Q3,4 2011 [84]

[edit] Major customers

Samsung’s largest clients (Q1 2010)[85]


Part description

Buying (trillion KRW)

Percent of total sales

1 Sony DRAM, NAND flash, LCD panels, etc… 1.28 3.7      
2 Apple Inc. AP (mobile processor), DRAM, NAND flash, etc… 0.9 2.6      
3 Dell DRAM, flat-panels, lithium-ion batteries, etc… 0.87 2.5      
4 Hewlett-Packard DRAM, flat-panels, lithium-ion batteries, etc… 0.76 2.2      
5 Verizon Communications Handsets, etc… 0.5 1.3      
6 AT&T Handsets, etc… 0.5 1.3      

[edit] Design

In the early 1990s, the firm began emphasizing the importance of design in its products. Located in the company’s high-rise headquarters in Gangnam (south of Seoul) the corporate design center includes more than 900 full-time designers. In the beginning, there were only two designers in the whole company, whose number rose to 510 in 2005.

The company overhauls its design over a two-year cycle. For the first year, it scrutinizes all the design trends of the world, followed by product strategies. It then maps out new design plans during the second year.

Its effort to improve design paid off: since 2006, it has won as many as 210 awards from internationally prestigious design institutions. For example, it received the iF (International Forum) and IDEA design awards. Samsung was the winner in eight categories in the 2009 IDEA awards, the company that received the most awards.

There is compelling reason for the company’s rise as a design powerhouse. Korea had for so long been considered a backwater for design excellence, especially compared to the Japanese counterparts famous for churning out eye-catching gadgets. The company established as many as seven design centers in the world’s major cities including Milan and London, as well as in Seoul. The professional designers working in these centers constantly monitor latest design trends in their cities while scanning cultural and lifestyle changes.

In the 2010 iF Material Awards, the company won the Gold Award for five of its products including the external hard disk drive. The iF Material Awards are given by the International Forum Design GmbH of Hannover, one of the world’s-most- prestigious design awards for design materials and process technologies. In 2010, the German company selected a total of 42 products in the areas of home appliance, furniture, and industrial design. Samsung won the awards in five categories including external hard disk, full-touch screen phone, “side-by-side” refrigerator, compact digital camera, and laser printer toner.[86]

[edit] Environmental record

All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs).[87]

The company is listed in Greenpeace‘s Guide to Greener Electronics, which rates electronics companies on policies and practices to reduce their impact on the climate, produce greener products, and make their operations more sustainable. In November 2011 Samsung was ranked 7th out of 15 leading electronics makers with a score of 4.1/10.[88] In the newly re-launched guide Samsung moved down two places (occupying 5th position in October 2010) but scored maximum points for providing verified data and its greenhouse gas emissions and also scored well for its Sustainable Operations with the guide praising its relatively good e-waste take-back programme and information. However, the company was criticized for not setting an ambitious target to increase its use of renewable energy and for belonging to a trade association which has commented against energy efficiency standards.[88]

In June 2004, Samsung was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products. The company however failed to meet its deadlines to be PVC- and BFRs-free, and has published new phase out dates.[89] Greenpeace activists protested at the company’s Benelux headquarters in March 2010 for what Greenpeace calls Samsung’s broken promises.[90]

The company has been taking the lead in industry efforts to reduce greenhouse gas emissions, the company has been awarded as one of global top-ten companies in the Carbon Disclosure Leadership Index (CDLI). It was the only Asian company among top-ten companies. In addition, the company is listed in Dow Jones Sustainability Index (DJSI).[91]

The company’s achievement ratio of products approaching the Global Ecolabel level (“Good Eco-Products” within the company) is 11 percentage points above the 2010 goal (80 percent). As of the first half of 2010, Samsung earned the Global Ecolabel for its 2,134 models, thereby becoming the world’s number-one company in terms of the number of products meeting Global Ecolabel standards.[91]

The company is also accelerating its effort to recover and recycle electronic wastes.[92] The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240,000 tons. The “Samsung Recycling Direct” program, the company’s voluntary recycling program under way in the United States, was expanded to Canada.[93]

In 2008, the company was praised for its recycling effort by the U.S. advocacy group Electronics Take Back Coalition as the “best eco-friendly recycling program”.[94]


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